How our personal data gets used, and abused, on the internet is rightly a big concern. Generally I support regulations and controls put in place to limit and make more transparent how companies mee personal data.

I want to do busness in a new way, a way that puts love and relationships first. This is my attempt to be more transparent and aware of how I use data.

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About collecting personal information

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I collect personal information because without your information, I can’t be in relationship with you. If you’re a client of me, I need to know where you are to reach you and deliver what I promise! If you’re not yet a client, but interested, I often need your personal information to send you my free content and invitations to programs and other offers so you can benefit (from the free content) and consider them (the invitations.)

Just looking at my website or Facebook content doesn’t require you to give me any information at all. It’s just there. If you interact with my content (such as liking or commenting on Facebook or blog content), I do want and need to collect that information so I can continue to be in relationship with you.

I only send information to folks who ask for it, usually when you fill out a form on my website, or on one of the platforms that I show up on (Facebook, for instance), or when you make a purchase through my website or in a conversation with someone on my team.

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What personal information is collected?

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What I collect depends entirely on how you interact with me. I don’t take anything you don’t voluntarily share with me. I participate in no “data mining” to collect personal data.

Some of the data that I may ask you for (this is not an exhausting list):

• Name

• Mailing Address

• Phone Number

• Email address

• Credit card information

• Date of Birth

• Userrname/password

• Photo

• website

• Other contact information or preferences

• Details about your business

 

How personal information is used

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First and foremost, I use your data to deliver information and services to you. I also use it to help me learn about who my best clients are, and how to reach other people like them.

I do attempt to coordinate data across the different platforms I show up on. So, for instance, I may take personal information you give me through my website and share that information with my Facebook account, so I can find more people like you. I share no business details, payment information, or otherwise from one platform to another. Generally when I do share across platforms, it’s just name and email so that I can see if you also have an account on the other platform.

My team, mostly friends and sometimes a contractor, has access to the date in my systems in order to do my jobs.

All data is stored in online systems I use, there is no paper storage of information. Some examples of the systems I am using at the time this is written: Google forms, Google drive, Mailchimp, Facebook ad manager, and payment processing systems (like PayPal, Stripe, and Square).

It should additionally be said that I do not store credit card information on any local systems. All payment information is stored within secure third party platforms whose business is to do that securely with high levels of encryption. I cannot, for instance, look up your credit card number myself and use it.

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Non-personal information - collection and use

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This means information that does not identify a specific person. I occasionally use website analytics, pixel tags, and cookies to help understand how people use my website and my services, to look for larger patterns.

If at any time non-personal information is connect with personal information, then it will all be considered personal information and treated as such.

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I don’t share your information

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This means I don’t consciously give out or sell your information to other companies that would then market to you. Never ever ever.

I do share your information with my third party services that essentially are the tools that I use to run the business. Those companies all have privacy policies in place where they are not accessing your data without my accounts to market to you or otherwise use your information for any reason, except for when I direct that tool to perform a function for me within my account. For instance, your email address is stored within my email system (at the time of this writing is Thunderbird and Mailchimp). I direct my email systems to send my written emails to the email addresses that have opted in, and my email systems carry this out.

This is not considered the same as giving your email address to the company Mailchimp so they can market their services to you. This latter example I would never, ever do.

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Security and protection

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I use tools and third party companies that are committed to high levels of security encryption. I am not an encryption or data security expert by any stretch of the imagination, and am basically trying these services to provide the high levels of security they are claiming to. So far, at the time of this writing, they haven’t failed me.

No physical (paper) documents with personal information are kept on file. All technology is kept up-to-date in as reasonable time-frame as is possible (generally within the month the update is released).

My company policy and procedural documents direct all employees and contractors to delete any information they may temporarily place in files so they can do their work, and to shred any paper copies once their work is complete (this includes any hand written notes to self as they do their work.)

 

It’s your data, you retain control

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You can unsubscribe, or otherwise let me know that you don’t wish me to use your data and I will honour your request. You can ask me how your data has been used, and I will let you know.

You can ask to be entirely deleted from my system, and I can do that, with the exception that if you’ve bought anything from me, I am required to track income for tax purposes,you’re your receipts would remain in my accounting system for at least ten years. But you would be removed from my marketing or client delivery systems as entirely as I can do that without compromising my tax records.

Bear in mind that I am a tiny company, at the time of this writing only myself involved, I will honour all requests, and please be patient for me to follow-up with you. It may take up to two weeks to meet some requests.

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Questions

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I am doing my best to honour your needs and desires around your data, meet legal requirements and live our desire to be transparent and serve you well. If you have any questions, please ask.

As I learn more about how to do this well, this privacy policy may be updated from time to time without notice, so feel free to check back as often as you like.

 

With deep gratitude for your trust in me,

Susanne Hutzler